Shine Addiction is a vinyl wrap, paint correction, ceramic coating and interior detailing business based out of Simi Valley, CA. the design process began with extensive research to understand the industry, competition, and target audience. Multiple logo ideas were then brainstormed and created as roughs in procreate, which were later refined and digitized in Adobe Illustrator. The final logo was carefully selected based on its ability to reflect the business’s services and unique value to the brand, memorable, and versatile enough to be used across different mediums.