Krak
As part of my work for the streaming radio brand KRAK, inspired by the Irish word “Craic,” which means good time, good talk, and good fun.
Each can has a minimalistic and clean design, emphasizing the use of negative space and bold typography. The top of the cans are colored differently to differentiate between the spiked alcohol-based sparkling beverage (cobalt blue), the natural caffeine beverage (black), and the cannabis-infused beverage (green). Despite slight variations in color, the overall design is the same, creating a cohesive product line that captures the essence of the KRAK brand.
In addition to designing the line of beverage cans, I also created a marketing deck to showcase the KRAK products being used at live concerts. Using AI imagery and the use of targeted prompting, I created stunning visuals of the KRAK products being enjoyed by concert-goers. The combination of the product designs and the AI imagery created a cohesive brand image for KRAK that captured the essence of good times, good talk, and good fun at live concerts.
